Once you’ve installed WordPress, the work to get your website created is just beginning! There are many tweaks, modifications, and settings to take care of. Each step of the way helps ensure your site is unique, easy for your audience to navigate, appealing, and of course, efficient and profitable. Here is your checklist for  WordPress Customization for Real Estate Agents!

WordPress Customization Checklist

  1. I’ve cleaned the default site:
    • I’ve deleted all default posts and links including the “Hello World” post, and “Sample Page” page.
    • I’ve deleted default categories and tags, and I have created relevant categories and tags, including description text for each. I’ve changed the “Uncategorized” category to something useful and searchable.
    • I’ve deleted or deactivated default plug-ins that I don’t plan on using.
  2. I’ve installed my chosen theme and header image, or I’ve hired a designer to create or modify a theme. My theme has been activated as well.
  3. I’ve signed up for a Google account and followed the setup wizard to create analytics code for my blog. I’ve installed the analytics code in the Header.php area on my Appearance Editor in the dashboard of my blog.
  4. I’ve set up a feed burner account with my Google account as well so that I can track subscribers and provide RSS options for my blog readers.
  5. I’ve chosen, installed, activated, and adjusted the settings on relevant plug-ins to enhance the productivity and effectiveness of my blog. I’ve researched:
    • Social media
    • Comments
    • SEO (search engine optimization)
    • Search/Map (super important for real estate agents)
    • Branding (for example, a Favicon plugin)
    • Subscriber options
    • Email list building
    • Advertising (for example, pay per click ads)
    • Backup systems
    • IDX
  6. I’ve modified the general settings to match my needs and goals including:
    • Title
    • Tagline
    • Set your URL to www
    • Membership & registration (ideally this is done in your IDX plugin)
    • Time zone
    • Allowing comments or not
  7. I’ve set up a permalink structure that looks professional and is easy to understand and link to (for example, www.business.com/page-name
  8. I’ve taken steps to protect my blog:
    • I’ve created a unique password to log in and a login lockdown if someone repeatedly tries to log into my website without the correct information.
    • I’ve deleted the “admin” account
    • I’ve deleted the “log in” option from my website’s main landing page menu
  9. I’ve created unique 404 error pages to help brand my website and guide visitors when they reach a dead end.
  10. I’ve created a blog page structure that supports my business and my visitors. These pages include:
    • About the website
    • Privacy policy
    • Terms and conditions
    • Disclaimer

Once you’re all set, test your website while you are logged out and verify that your pages display properly on a wide variety of browsers including Chrome, Safari, Firefox, Internet Explorer and mobile devices.

This is a LOT of information, I know. If you’d like to talk to us about helping you customize your WordPress site professionally, you can schedule a free strategy session with us now!.