Business Branding Checklist for Real Estate Agents

Business Branding Checklist for Real Estate Agents

Your real estate branding is the image that people observe, develop, and relate to. It connects you with your customers and prospects. The branding process, including the planning and decision-making process, are equally important.

These decisions have an impact on your future success. By working through this checklist, you’ll have established reliable real estate branding and a plan to move forward and integrate it into all of your marketing and sales efforts.

Business Branding Checklist

  1. I’ve identified my real estate business vision and mission. My real estate branding decisions must remain true to my vision and mission to provide a consistent and comprehensive image to prospects and customers.
  2. I’ve identified colors that represent the brand I want to portray. These colors embody the vision and mission of my business along with the message I wish to convey.
  3. I’ve chosen a brand and business name that is easy to remember, easy to spell, and can be registered as a domain name.
  4. I have a solid understanding of who my target audience is, and I understand what their needs, interests, and goals are. I know how my branding efforts influence my unique target customer.
  5. I know what differentiates me from my competition. I know what value I bring to my prospects. I can quickly answer the following three questions:
    • How do I benefit my clients?
    • Why do they like me?
    • Why do they buy from me?
  6. I’ve had a logo created that conveys my brand in a way that is simple and easy to understand. My brand colors are used in the logo, and the logo supports my vision and mission.
  7. I’ve developed a brand purpose; a statement that highlights what I provide to the market, how my business is different, and what makes my business distinct.
  8. I’ve created a brand personality; a statement or list of characteristics that best describe my brand. My brand personality embraces elements of my character so I can create a stronger connection with my audience. A stronger connection will result in a stronger brand.
  9. I’ve created a brand promise; an emotional statement that connects prospects to my brand and my company. My brand promise and message both evoke a positive emotion.
  10. I’ve created a list and a plan for each content medium to consistently integrate my brand into various branding opportunities and marketing efforts. These include:
    • My social media profiles
    • My website
    • My blog name
    • My email signature
    • My phone message
    • My networking associations

Your brand is who you are, what you represent, and what makes you and your business unique and different from your competition. Spend time creating your business brand and working through this checklist to ensure a comprehensive and clear brand, a brand your prospects won’t be able to resist.

Schedule a free strategy session today!

WordPress Customization for Real Estate Agents

WordPress Customization for Real Estate Agents

Once you’ve installed WordPress, the work to get your website created is just beginning! There are many tweaks, modifications, and settings to take care of. Each step of the way helps ensure your site is unique, easy for your audience to navigate, appealing, and of course, efficient and profitable. Here is your checklist for  WordPress Customization for Real Estate Agents!

WordPress Customization Checklist

  1. I’ve cleaned the default site:
    • I’ve deleted all default posts and links including the “Hello World” post, and “Sample Page” page.
    • I’ve deleted default categories and tags, and I have created relevant categories and tags, including description text for each. I’ve changed the “Uncategorized” category to something useful and searchable.
    • I’ve deleted or deactivated default plug-ins that I don’t plan on using.
  2. I’ve installed my chosen theme and header image, or I’ve hired a designer to create or modify a theme. My theme has been activated as well.
  3. I’ve signed up for a Google account and followed the setup wizard to create analytics code for my blog. I’ve installed the analytics code in the Header.php area on my Appearance Editor in the dashboard of my blog.
  4. I’ve set up a feed burner account with my Google account as well so that I can track subscribers and provide RSS options for my blog readers.
  5. I’ve chosen, installed, activated, and adjusted the settings on relevant plug-ins to enhance the productivity and effectiveness of my blog. I’ve researched:
    • Social media
    • Comments
    • SEO (search engine optimization)
    • Search/Map (super important for real estate agents)
    • Branding (for example, a Favicon plugin)
    • Subscriber options
    • Email list building
    • Advertising (for example, pay per click ads)
    • Backup systems
    • IDX
  6. I’ve modified the general settings to match my needs and goals including:
    • Title
    • Tagline
    • Set your URL to www
    • Membership & registration (ideally this is done in your IDX plugin)
    • Time zone
    • Allowing comments or not
  7. I’ve set up a permalink structure that looks professional and is easy to understand and link to (for example,
  8. I’ve taken steps to protect my blog:
    • I’ve created a unique password to log in and a login lockdown if someone repeatedly tries to log into my website without the correct information.
    • I’ve deleted the “admin” account
    • I’ve deleted the “log in” option from my website’s main landing page menu
  9. I’ve created unique 404 error pages to help brand my website and guide visitors when they reach a dead end.
  10. I’ve created a blog page structure that supports my business and my visitors. These pages include:
    • About the website
    • Privacy policy
    • Terms and conditions
    • Disclaimer

Once you’re all set, test your website while you are logged out and verify that your pages display properly on a wide variety of browsers including Chrome, Safari, Firefox, Internet Explorer and mobile devices.

This is a LOT of information, I know. If you’d like to talk to us about helping you customize your WordPress site professionally, you can schedule a free strategy session with us now!.